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The value of an app is tied directly to its rating and ranking and accessibility in app stores. Just as search engine optimization is critical to e-commerce, app discovery is critical to app adoption. This report examines current economics of top-rated apps versus others and identifies services and methods used to get apps recognized, rated, and discovered. This report provides business model details and case studies by application type.
'As the app economy grows at a rapid pace, app content owners and publishers are challenged with standing out in a crowd of 2.5 million apps (and counting) available to the marketplace,' said Heather Way, Senior Analyst, Parks Associates. ¡°In the quest to establish a monetizable user base, app developers have quickly realized they must have multiple strategies in place to drive app installs and attract loyal users, which strengthens the value of their app product(s).¡±
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